Resume

Experience

Content Creator

Socialize & Co.

Developed and executed extensive social media strategies aligned with business and marketing goals, resulting in increased brand awareness and engagement
Tracked and analyzed key social insights weekly, refining content strategy to optimize performance
Responsible for creating social media designs, writing captions and researching hashtags for social media clients on a monthly basis
Established relationships with brand advocates, customers, and creators to drive organic growth and engagement

Production/Social Media Manager

Global Heroes

Responsible for content creation, caption writing and daily engagement for social media, as well as tracking of key social insights
Designed and edited social content, including graphics, short-form videos, and captions, ensuring brand consistency
Executed paid social media initiatives on Facebook and Instagram
Managed the organization and collection of advertisers materials for monthly print publications in Toronto, Vancouver, New York, Dallas, and Chicago
Partnered with internal teams and external creators to co-create compelling content both in print and on social media that resonated with audiences

Marketing Manager

Palm Social Co.

Connected with influencers and businesses to produce social media posts on all major platforms
Enhanced client profiles with continuous research of trending videos, hashtags, and social media content

Freelance Writer

Wrote for a various publications including J-Source, Look Local Magazine, West of the City and more
Met deadlines put forth by editors

Outreach Assistant

Responsible for creation of content used on social media, marketable materials and events
Launched blog for the FirstOntario Arts Centre Milton to connect with community members

Town of Milton

Advertorial Coordinator

Designed page layouts for Oakville, Burlington and Milton newspaper sections and special publications
Wrote and copy edited stories for publications

Metroland Media

Toronto Metropolitan University

Bachelor of Journalism

Completed 35 credits towards bachelor

Sheridan College

Diploma of Journalism

Graduated with honours

Digital marketing

Knowledge of Adobe Creative Cloud

WordPress, Wix, Elementor

CP style

SEO

Microsoft Suite

Team player

Organized, fast-paced worker

Ability to meet deadlines